Adding Value to Your Business : The Switzerland Structure

The first one is what we call the Switzerland structure. Now Switzerland are very clever people, they haven’t been involved.


The first one is what we call the Switzerland structure. Now Switzerland are very clever people, they haven’t been involved with any wars, they have lots of money, and they have mountains and trains that work. And they’ve managed to acquire all of these riches because they’ve never gone into bed with any particular alliance with any other country, political movement or organisation. They value their independence, neutrality. And it’s exactly the same with a business, if you have over reliance on either one or two customers, or, one or two suppliers, or, one or two key people in your business a buyers going to look at that and say “to risky, to risky” because if you loose one of those key customers half the values gone. If you loose the one key guy that holds the operation together, hmm, values gone. So the question I want you to ask yourself is do you have over reliance on one or two customers, or, one or two suppliers, or, one or two people? Let me ask you, do you any of have one customer that’s worth more then 20% of your revenue? So what I want you to do, you’ve got a sheet on your table with all these categories on there, just rate your business out of 10 on each one of these categories and then write a couple of notes and say OK, what can I do over the next 2 or 3 years to not have reliance on a single customer, or a single supplier, or a single person. Just think about that for a moment.

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